I’m an everyday user of social commerce. I like it because I can buy a ticket of a wide range of products or services from cosmetics to restaurants at an inexpensive price. However, social commerce makes me have a personal problem. Social commerce is also a kind of shopping, so it is addictive. I check and visit social commerce site every day to see which new deals come out. And they send me a daily email catalogue and keep me informed. Therefore, it is problem that if there are some good deals which I’ve wanted to have or been interested in, I buy a ticket on impulse although I really don’t need to have that now, which is definitely unplanned shopping. On the surface, it seems that I save money, but actually I overspend, and plus, I’ll even spend money in the future because sometimes I should pay extra money when I use a ticket.
Social commerce has both of advantage and disadvantage, and I see that it depends a lot on a type of the products or services or who a ticket seller is. People could buy things at a discounted price, but on the other hand, sometimes that discounted price turns out not to have any merits. In addition, some restaurants offer great services and a great food, but some don’t. I’ve heard many complaints about this problem. Of course, social commerce should pay more attention when they make partners and provide a good deal to consumers. But at the same time, consumers also should make a good choice and spend money wisely for themselves.
We can see this ‘social commerce trend’ from the viewpoint of corporations, sellers. For sellers, social commerce is a marketing strategy. They want to build consumer awareness about their products, but is it really working? When I use my ticket, sometimes a seller whines that it is a losing business. And they are not sure that there are potential buyers who make a purchase in the future. It’s because a seller provides really good products or services, consumers wait a better, cheaper deal coming out. In other words, similar products and services keep coming out on social commerce, so consumers don’t need to buy things at the normal price. There are already gloomy pictures of social commerce. I really wonder how long this trend goes and how it is going to be developed in the future.
I don't use social commerce because I actually don't trust the quality of products which coupons offer. I got that kind of coupon, and I used that in a restaurant, but I had to get low quality of food service. I experienced this kind of cases very often. So I don't usually use except that I use that kind of coupons when I go somewhere, or buy something with many friends as a big group.
답글삭제Definitely. Firstly, we use Social Commerce to save money, but we can be addicted to this. And I also agree that social commerce should make their partners carefully, and consumers have to buy products with a good choice.
답글삭제I think so. Social commerce is very addictive. As you mentioned, Social commerce companies send consumers thier product e-mail. The consumers buy ticket by watching the e-mail. I don't think social commerce goes a long way because it has many problem such as wrong product management. So, I think the social commerce companies should management their product, strategy and consumer relation in order to survive in shopping field.
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